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Is Your Product Ready for Market? Find Out in 5 Quick Steps.
Market Demand
Understanding the market is critical for any successful product launch.
Imagine selling ice to Eskimos or a BBQ to a vegan—yep, that's what happens when you don’t understand your market. Instead of guessing what people want, let’s make sure your product is something they’ll actually fight over. Know your audience, and you’re halfway to success!
Have you identified a clear target audience for your product?
Yes
No
Knowing exactly who your product is for ensures you’re not wasting time and resources on broad or unfocused marketing.
Have you conducted market research to validate demand for your product?
Yes
No
It’s essential to validate demand early—without it, even a well-developed product can struggle to find success.
Do you understand what differentiates your product from competitors?
Yes
No
Knowing your unique value proposition is the key to standing out in a crowded market.
Product Feasibility
Product development isn’t just about taste; it’s about ensuring scalability and cost-efficiency.
Sure, your product might taste amazing—but if making it costs as much as a small yacht, we’ve got a problem. The goal is to whip up something that’s not only delicious but also won’t sink your budget when you start scaling. Let’s make sure your product is as efficient as it is tasty!
Is your recipe/formula finalized and consistent?
Yes
No
Consistency is crucial, especially when you begin scaling production. A finalized formula ensures quality remains the same as you grow.
Have you performed initial cost analyses to ensure profitability at different scales?
Yes
No
Without a thorough cost analysis, you might find that scaling your product leads to reduced profit margins or financial losses.
Are your ingredients and components easy to source in the quantities needed for scaling?
Yes
No
Scarce or hard-to-source ingredients can cause delays and inflate costs, making it harder to meet demand.
Market Demand
Scarce or hard-to-source ingredients can cause delays and inflate costs, making it harder to meet demand.
Trying to source rare ingredients is like hunting for unicorns—sounds magical, but good luck finding one on time and under budget. Let’s keep things realistic and make sure your product doesn’t depend on ingredients rarer than a solar eclipse!
Have you researched the FDA or other regulatory requirements for your product type?
Yes
No
Compliance is non-negotiable. Missing this step could result in costly delays or legal issues down the line.
Have you identified necessary documentation for compliance (e.g., nutrition labels, ingredient lists)?
Yes
No
Clear labeling and ingredient documentation are crucial for meeting regulations and gaining consumer trust.
Production and Scaling
Getting your product to market at scale requires foresight and planning.
Scaling without a plan is like trying to build a skyscraper with a butter knife—messy, frustrating, and definitely not gonna work. Let’s make sure you’ve got the right tools and strategy to go big without the chaos!
Do you have a co-packer or manufacturing partner ready for scaling?
Yes
No
A reliable manufacturing partner ensures smooth production and helps you meet demand as your business grows.
Have you estimated production costs for small, medium, and large-scale production?
Yes
No
Understanding how your costs will evolve with scale is essential to maintaining profitability and pricing competitively.
Have you considered storage, packaging, and shipping logistics?
Yes
No
These operational elements can make or break your business. Efficient logistics will help you keep costs in check and ensure timely deliveries.
Go-to-Market Strategy
Even the best product can fail without a solid plan to reach customers.
You could have the next big thing, but if nobody knows about it, it’s like throwing a party and forgetting to send out the invites. Let’s make sure your product makes a grand entrance and doesn’t just sit in the corner unnoticed!
Do you have a launch strategy for getting your product into retail or direct-to-consumer channels?
Yes
No
A strong go-to-market plan helps you capture initial sales momentum and build a loyal customer base.
Are you prepared for marketing (social media, PR, digital)?
Yes
No
A well-thought-out marketing plan drives awareness and educates consumers, ensuring your product doesn't get lost in the noise.
Do you have a budget allocated for marketing and distribution?
Yes
No
Launching a product involves more than just getting it on shelves—you need to drive consumer interest and support continued growth.
How Did You Score?
Mostly “No” answers?
You’re not alone!
Many food founders face these challenges as they bring their products to market.
At Seven Claves, we specialize in helping founders like you validate, refine, and scale their products with confidence.
Let’s work together to fill these gaps and get your product ready for market success.
Let’s Talk: Link to Schedule a Call
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